In a world filled with synthetic hair care products, many people are returning to the natural remedies that have been trusted for centuries. Two of the better-studied of those are aloe vera and coconut, both of which have real published work behind them for conditioning dry, brittle hair.
These two ingredients are at the core of Long and Strong, our three-step hair care system (shampoo, conditioner and leave-in mist) for longer, stronger-looking, shinier hair. But what do aloe vera and coconut actually do? This article goes through what the evidence supports, and what it does not.
Our Primary Ingredients: Aloe Vera and Coconut
Tasic Pure Oils' philosophy is a commitment to natural ingredients that leave hair softer, shinier and less prone to breakage, starting from a clean, balanced scalp. The Long and Strong system features aloe vera and coconut as its main ingredients.
We source natural ingredients free from harsh chemicals and synthetic additives — no sulphates, silicones, parabens or palm oil. Aloe vera and coconut are used in their purest forms. The aim is a simple formula that leaves hair soft, shiny and strong-feeling, with no silicone coating doing the work.
Aloe Vera: What Is Actually in It
Aloe vera, often called the "miracle plant," has been used for centuries in traditional medicine and beauty treatments. Its soothing feel makes it a popular skincare ingredient, and it turns up just as often in haircare.
Aloe contains vitamins A, C and E, along with minerals including zinc, copper and magnesium. It is best known cosmetically for soothing the feel of a dry, tight scalp — a comfort benefit, nothing more. If your scalp stays uncomfortable or flaky for more than a few weeks, see a pharmacist or GP.
Aloe vera is also a good humectant. Its gel-like consistency helps hair hold onto moisture. This makes it a good choice for hair that feels dry. By helping the strand stay supple, aloe reduces the breakage and split ends that come from dryness.
Additionally, aloe vera contains proteolytic enzymes, which help to remove dead skin cells from the scalp. That is a surface-cleansing action on the scalp. It works on the surface, and that is all it does.
Coconut: The Ultimate Nourishing Ingredient for Hair
Coconut is another ingredient that has stood the test of time in beauty and hair care rituals. Coconut milk, in particular, is renowned for its ability to deeply nourish and hydrate the hair, making it a staple in many natural hair care products. But why is coconut milk so effective, and how does it benefit your hair?
Coconut milk is rich in lauric acid, a fatty acid that easily penetrates the hair shaft, providing intense moisture and nourishment. This ability to penetrate the hair shaft sets coconut milk apart from other oils, which often sit on the hair's surface. By reaching the core of the hair strands, coconut milk helps to reduce protein loss, which is essential for maintaining the strength and structure of your hair.
One of the biggest challenges many people face with their hair is frizz. Coconut milk helps to tame frizz by sealing the hair cuticle, locking in moisture and smoothing the hair's surface. This results in softer, shinier, and more manageable hair. If you often use heat styling tools or chemical treatments on your hair, coconut milk can help protect it from damage by creating a barrier that minimises moisture loss.
Beyond moisture and softness, we make no further claim for it: coconut milk is in the formula to condition.
When used in combination with aloe vera, as in Long and Strong, coconut milk provides comprehensive care for your hair. Together they leave hair softer, smoother and less prone to snapping, so more of the length you have stays on your head.
What Long and Strong Actually Gets You
Long and Strong uses both. Here is what you notice:
- Less Breakage: Both condition the strand, which reduces the breakage and split ends that come from dryness and handling. You keep your length, and you see less hair in your brush from breakage.
- A More Comfortable Scalp: Aloe soothes the feel of a dry, tight scalp, and coconut milk helps it hold its moisture.
- Enhanced Shine and Smoothness: Aloe vera and coconut milk are excellent at hydrating and smoothing the hair, resulting in a natural shine and reduced frizz.
- Some Protection from the Elements: A conditioning layer on the cuticle helps limit the moisture loss that comes with sun, wind and heat styling.
Embrace the Power of Aloe Vera and Coconut
Aloe vera and coconut are two of the more useful things you can put on hair. Their ability to condition, hydrate and smooth makes them a sensible starting point for anyone whose hair feels dry or breaks easily. Long and Strong puts both into a three-step system: shampoo, conditioner and a leave-in Coco Aloe Mist, for hair that looks longer, stronger and shinier and keeps its length. 4.8★ · 1,100+ reviews across the range.
It is Australian-made in small batches, with no sulphates, silicones, parabens or palm oil. Get Long and Strong here.
